Customer Service Shouldn’t Be a Week
By Admin
Two weeks ago, businesses across the country were celebrating Customer Service Week. There were social media posts. There were messages to customers. There were activations, offers, appreciation events and branded experiences. And, of course, there were plenty of messages telling customers how important they are. There is nothing wrong with celebrating customers. In fact, I think
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Part 3: Where Your Business Has Gaps, Someone Else Will Fill Them
By Admin
In the first two parts of this series, we looked at two important aspects of running a business: Own every channel. Make verification easy. But there is a bigger issue sitting underneath both. The gaps between your systems. Businesses rarely fail because they have absolutely no processes. More often, problems occur because one process doesn’t
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Part 2: Who Are You Really Dealing With?
By Admin
In business, trust is often built through very ordinary things. A company website. A branded email address. A quotation. An invoice. A phone call. A WhatsApp conversation. A person introducing themselves as a sales representative. None of these things, on their own, proves that the person on the other end is legitimate. Yet we increasingly
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Part 1: Your Business Is Only as Strong as Its Weakest Channel
By Admin
Growth isn’t just about getting more customers. It’s also about making sure the systems connecting your business to those customers actually work. We spend a lot of time talking about how businesses grow. More customers. More sales. More products. More branches. More distributors. But there is another side of growth that doesn’t get nearly as
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AI Can Help You Build a Budget. It Cannot Replace the Process
By Admin
Artificial intelligence has changed the way we work. Today, a business owner can ask ChatGPT to develop a marketing plan, draft a proposal, create a project budget, suggest a ticket price, prepare a communication strategy or even estimate what it might cost to put an event together. And, to be fair, AI can do a
Read MoreMake the roads safe
By Admin
What is happening on our roads? Can’t a day just pass without an accident being reported where lives are lost? Worse still, many more have to cope with the effects of injury and thus become part of the huge group of people affected by road carnage. Am I the only person who seems bothered? In the
Read MoreMy Birthday wish
By Admin
How time flies. Just the other day, I did a post ‘ONE YEAR OLDER’ and shared some photos I came across when I went down memory lane. 12 months later I am back at it again. 2013 has been one hell of a year and on November 13; I add a plus one to (x).
Read MoreThe Value of Referrals And Reviews To Your Business
By Admin
When you start a business, you will only be able to make your margins if you keep your customers keep coming and are happy. The more customers you have, the more the returns. To get more customers coming, advertising is the way to go. Using electronic, print, audio or visual media will get the word
Read MoreStarting From Scratch In Business
By Admin
It is encouraged that since right, left and centre everyone is just saying how there are no job opportunities and give the fact that we all need a few coins to go through a day, if one has tried and not succeeded to get employment they should start a business. The business will be more
Read MoreSuccessful online business campaign
By Admin
A time has come when you cannot afford to go into business and ignore the internet. The internet has done so much for businesses in the past and the same will continue in the future. The so much cuts across the board, the internet has build businesses, it has also destroyed business. If done right,
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