Customer Service Shouldn’t Be a Week
By Admin
Two weeks ago, businesses across the country were celebrating Customer Service Week. There were social media posts. There were messages to customers. There were activations, offers, appreciation events and branded experiences. And, of course, there were plenty of messages telling customers how important they are. There is nothing wrong with celebrating customers. In fact, I think
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Part 3: Where Your Business Has Gaps, Someone Else Will Fill Them
By Admin
In the first two parts of this series, we looked at two important aspects of running a business: Own every channel. Make verification easy. But there is a bigger issue sitting underneath both. The gaps between your systems. Businesses rarely fail because they have absolutely no processes. More often, problems occur because one process doesn’t
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Part 2: Who Are You Really Dealing With?
By Admin
In business, trust is often built through very ordinary things. A company website. A branded email address. A quotation. An invoice. A phone call. A WhatsApp conversation. A person introducing themselves as a sales representative. None of these things, on their own, proves that the person on the other end is legitimate. Yet we increasingly
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Part 1: Your Business Is Only as Strong as Its Weakest Channel
By Admin
Growth isn’t just about getting more customers. It’s also about making sure the systems connecting your business to those customers actually work. We spend a lot of time talking about how businesses grow. More customers. More sales. More products. More branches. More distributors. But there is another side of growth that doesn’t get nearly as
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